Appointment Strengthens dbx-tv’s High Quality Audio Presence in China
dbx-tv®, a leading provider of audio intellectual property to the television industry, today announced Fen Xu as its Manager of Business Operations for China. The newly created position will facilitate dbx-tv’s plans to expand business in China and further develop the China TV and set-top box (STB) marketplace.
Xu, who has 25 years of experience selling technology in China, will develop dbx-tv’s business strategy and actively market and promote the company within China. dbx-tv’s signature suite of TV-audio intellectual property (IP), is designed, marketed and licensed to TV IC and equipment makers throughout the world.
“Xu is an extremely experienced technology professional,” said Lane Czekala, Business Development Director, dbx-tv. “He has successfully set up offices in China for other technology companies and will be extremely valuable in establishing new customer relationships and by expanding dbx-tv’s TV-audio business into China.”
Xu has a bachelor’s degree in microelectronics and graduated from Xidian University in Xi’an Shaanxi, China. He is located in dbx-tv’s Shanghai, China office.
dbx-tv is THAT Corporation’s signature suite of TV-audio intellectual property (IP), designed, marketed, and licensed to TV IC and equipment makers throughout the world. dbx-tv began in the early 1980s as the critical noise-reduction system included in North America’s analog-TV audio standard (BTSC). Today, with over half a billion implementations throughout the world, dbx-tv provides digital signal processing (DSP) technology to decode all the world’s legacy TV standards, including NICAM, A2, EIAJ, and BTSC. dbx-tv legacy decoding technology is licensed primarily to IC makers, including several of the world’s largest. dbx-tv is headquartered just outside Boston, with offices in Atlanta, Shanghai, and Toyko.
About THAT Corporation
THAT Corporation is one of the world’s major audio-technology providers. Founded in 1989 as a spin-off of dbx, Inc., THAT Corporation designs and licenses the dbx-tv line of intellectual property for TV-audio applications and designs and manufactures high-performance analog integrated circuits for professional audio manufacturers. The company is headquartered just outside Boston and has a fabrication facility in Silicon Valley. Visit www.thatcorp.com for more information.
“Total Volume”, “Total Sonics”, and “Total Cal” are trademarks of THAT Corporation. dbx-tv and THAT Corporation are registered trademarks. All other trademarks are the property of their respective owners.