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THAT Joins Panel to Address Digital TV Transition Shortfalls

Monday, June 11, 2007

Organizations Take a Hard Look at Americans Overlooked by the Digital Television Transition

MEDIA ADVISORY

Washington, DC, June 6, 2007 – On Monday, June 11, the National Association of Broadcasters (NAB), the National Telecommunications and Information Administration (NTIA), the U.S. Hispanic Chamber of Commerce and THAT Corporation will take a hard look at the millions of low-income and minority communities who have been overlooked in governmental preparation for the digital television transition (DTV) during a one-hour roundtable discussion.

Previous DTV discussions have focused on the coupon program and meeting the stringent February 17, 2009 deadline. Although these are crucial elements of the program, for an estimated 75 million Americans there is even more at stake. For those Americans who cannot afford to purchase a new digital TV or subscribe to increasingly expensive paid- TV services like cable or satellite, coming home and tuning in to a favorite local station will no longer be a given.

Unfortunately, while government groups were focusing on the benefits of DTV, they were overlooking the television experience for many of America's low-income and minority communities.

WHAT Capitol Hill panel discussion on the digital television transition and its impact on low-income and minority communities
WHERE   Longworth House Office Building Room 1116
WHEN June 11, 2007 10:00AM
WHO Jonathan Collegio
vice president DTV transition, NAB
  Dr. Francine Jefferson
Consumer Education Manager, DTV Converter Box Coupon Program, NTIA
  Frank Lopez
president, US Hispanic Chamber Foundation
  Gary Flowers
CEO and executive director, Black Leadership Forum (invited)
  Les Tyler
CEO THAT Corporation
WHY For an estimated 75 million Americans, the dream of digital TV may be a nightmare. Instead of propelling them into the future of broadcasting, the DTV transition will take them straight back to the 50's.
For those Americans who cannot afford to purchase a new digital TV or subscribe to increasingly expensive paid-TV services like cable or satellite, coming home and tuning in to a favorite local station will no longer be a given.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FOR MORE INFORMATION
Donna Taylor-Armstrong
Brodeur
www.brodeur.com